Realize Potential...I like the concept. Everything has potential (i.e. the potential energy of my stapler), but most things need a catalyst (or an instigator, or insert fun metaphor for GO2 here) to help it be realized.
I think we could even expand it a bit. Think of it this way. An NBA scout's job is to evaluate potential. They decide if a kid is the next Charles Barkley or the next Kwame Brown. So if the kid has great skills, and succeeds, then at best that kid is as good as Charles.
I see this as a self-imposed ceiling. "The next..." comes around all the time. "The next Dylan." "The next Google." "The next Atkins." People feel compelled to compare the present to the past because it's easy, because people can relate to it, and because the past is concrete. I think our job is to help realize future potential. What kind of path can we help you blaze? What can we accomplish that will get people to spread the word? We could phrase this as "how remarkable can you be?" or "how remarkable can we help you become?" if we are focusing on consulting.
Basically, we are here to help avoid lazy thinking and foster. For instance, having a LEED platinum-certified house built for you should cost more than a regular one right? WRONG. Here's a theory by someone willing to use logic to challenge a crippling trap.
Thoughts?
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This all sounds important, intriguing and most importantly very GO2 but my only question is how do we benefit (financially as a co.) by Realizing the potential of some new "thing". Schrieb's bamboo forest is an obvoius example of realizing bamboo is more economic so we would inturn buy land, plant, harvest and sell. But if it's something that we cannot exactly create/replicate how will we benefit and not simply narrorate? Thoughts?
I think it comes in the short-term from us helping people instead of us undertaking massive projects.
For example, we start by helping Chris Tuorto structure his business in a sustainable way. A way that helps him realize his potential while we benefit from the partnership. I'm not sure what his goals are, but if he decided "I want to sell X glass creations per month, and I want to do it solely via retail licensing and my own online site", then I bet we could help him do that in a way that will sustain his business.
That makes sense, i guess me question referred to some type of new technology or something that we do not have a direct link with, for example the turbine energy examples schriebs talked about earlier in the post, I'm not sure what we could do as a group to benefit from something like that...or maybe we start with small scale projects like chris's glass or our own repurposed goods. Does that make sense at all?
It does make sense. I think an approach in the beginning is to take action on our smaller projects like you said, then to blog about the larger examples. I am fairly effective as far as getting my work responsibilities done, so I have some free time and can write blog copy and that sort of thing.
Well we all need to meet again and go back over what we want to get done. For all of our meetings we don't have too much to show for it in actual content but it's great to keep the dialog going and create new ideas. Hopefully if we all meet over the xmas break we can come to decision with everyone as far as what to start building (whether it be the website, actual projects, etc...) But i understand what you mean a little better now and like i said before it would be perfect for all of us. We'll bring it up in the meeting whenever it is, maybe you could write another little manifesto/agenda type deal so everyone's on the same page. ps. I like your moves and your style
GO2 Law of Potential:
'potential' can be 'future potential' but 'future potential' can't be 'potential'
From what I gather about "potential" is we need to look at it from the potential of everything. Looking at every aspect of our society and figuring out how you can utilize everything for mutliporpose tasks.
One of my favorite chef's Alton Brown, constantly refers to the idea of never having a unitool, or something that can only perform one task. I think this would be a good way to start looking our potential products.
What GO2 should be able to add, to say someone like chris. Is our ideas and imagination in looking at who, how, and where potential customers products or resources can be utilized in the most efficient and diverse ways. We can look at is as reinventing the wheel multiple times over, until we figure out every possible way to use a wheel.
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