i'm underwhelmed

i was thinking about the bus-nass today while flying back to miami and came up with a reworded concept of what we are trying to do.

realize potential...

for instance i think just about every project we have started up is dealing with improvements. anytime you are underwhelmed by a situation or feel that something is under achieving, add it to the list. for instance while pulling up to the gate i was thinking about skywalks. they're a pretty awesome moment in travel but extremely underutilized in my mind. (simple white tunnels, come on we can do better)

so, thought and discussion on the elevator pitch...

since our world is completely under achieving in the issues surrounding sustainability we have put that as a major guiding factor of our projects. as noble as this cause is, we should let the clients know that this is inherent in our design and allow our true purpose to shine through. maybe we build the groupone2 business model for now and also for once the world has realized sustainability (2030, 2050?, or never) by not putting a movement in our slogan. that would be sustainable.

drumroll please,

Group One2 Realize Potential

thoughts??